The power of tweeting in a correct way seems to be very important. After researching proper practices in tweeting and posting, it has opened my eyes to the importance of businesses tweeting properly. Following some of these steps will really help organizations keep consumers interested, connect with new consumers, deliver important product and services messages and not intimidate consumers.
There are a number of different ideas that organizations can use and apply to their social media marketing efforts. First organizations need to focus on their tweets to make sure they resonate. They can do this by combining exciting, useful content, unique tones that emotionally connect with the audience that the organization is trying to connect with. It’s also important that the organizations include links; pictures and videos that will help attract and interest new and consistent consumers.
Secondly, organizations need to understand that the attention levels of consumers is not very long so it’s important that each tweet gets to the point. Tweets are already limited to 140 characters so they can be consumed easily by readers and consumers anywhere. There isn’t a specific or required length for a tweet, but a recent report that was conducted by Buddy Media revealed that Tweets shorter than 100 characters get a 17% higher engagement rate.
Timing may be one of the most important aspects to tweeting. Finding the proper timing helps organizations connect with consumers on a consistent basis. If an organization is posting breaking new or releasing new products then timing becomes even more important. For example, Chick-a-Fila has been promoting a new shake for month now. The new flavor was emailed, tweeted and posted everywhere yesterday in a massive release. When releasing regular and everyday information, timing depends on the content of the tweet, the overall objectives of the organization, the audience, and much more. The best way to optimize the timing of these tweets is to test and learn what the demands, needs and interests of the organizations consumers are.
Just like timing, tweeting frequency can help promote the products or services as well as grab the attention of consumers. With that said, this all depends on a number of variables such as the audience, purpose and business objectives. A great basic rule is typically between three to five Tweets per day but again this can depend on the news, product. This again is a situation where organizations may need to test the waters to find how many tweets are necessary for their specific consumers.
At my university, we really don’t follow many of these methods. For our soccer program, we tweet on a consistent basis but is typically only done during the season. Not nearly as any tweets are sent out during the off-season because there is less news. During the season we typically tweet 30 to 40 times a week with updates for students and faculty. Our social media marketing definitely works but I think we could definitely do a better job still after ready this information.
Best Practices for Tweets. https://business.twitter.com/best-practices