Important Points To Proper Tweets And Posts

             The power of tweeting in a correct way seems to be very important. After researching proper practices in tweeting and posting, it has opened my eyes to the importance of businesses tweeting properly. Following some of these steps will really help organizations keep consumers interested, connect with new consumers, deliver important product and services messages and not intimidate consumers.

            There are a number of different ideas that organizations can use and apply to their social media marketing efforts. First organizations need to focus on their tweets to make sure they resonate. They can do this by combining exciting, useful content, unique tones that emotionally connect with the audience that the organization is trying to connect with. It’s also important that the organizations include links; pictures and videos that will help attract and interest new and consistent consumers.

            Secondly, organizations need to understand that the attention levels of consumers is not very long so it’s important that each tweet gets to the point. Tweets are already limited to 140 characters so they can be consumed easily by readers and consumers anywhere. There isn’t a specific or required length for a tweet, but a recent report that was conducted by Buddy Media revealed that Tweets shorter than 100 characters get a 17% higher engagement rate.

            Timing may be one of the most important aspects to tweeting. Finding the proper timing helps organizations connect with consumers on a consistent basis. If an organization is posting breaking new or releasing new products then timing becomes even more important. For example, Chick-a-Fila has been promoting a new shake for month now. The new flavor was emailed, tweeted and posted everywhere yesterday in a massive release. When releasing regular and everyday information, timing depends on the content of the tweet, the overall objectives of the organization, the audience, and much more. The best way to optimize the timing of these tweets is to test and learn what the demands, needs and interests of the organizations consumers are.

            Just like timing, tweeting frequency can help promote the products or services as well as grab the attention of consumers. With that said, this all depends on a number of variables such as the audience, purpose and business objectives. A great basic rule is typically between three to five Tweets per day but again this can depend on the news, product. This again is a situation where organizations may need to test the waters to find how many tweets are necessary for their specific consumers.

            At my university, we really don’t follow many of these methods. For our soccer program, we tweet on a consistent basis but is typically only done during the season. Not nearly as any tweets are sent out during the off-season because there is less news. During the season we typically tweet 30 to 40 times a week with updates for students and faculty. Our social media marketing definitely works but I think we could definitely do a better job still after ready this information.

Best Practices for Tweets. https://business.twitter.com/best-practices

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Social Media Challenges

In my industry of coaching college soccer, there are many different challenges that are created when taking the brand social. Its very important that our sport organizations understand these risks and are aware of the trouble could be created. There are also many risks and challenges that come about when a organization doesn’t take the brand social so its necessary to analyze the risks of both.

Social media connects with consumers, fans, students, alumni and other coaches all across the world. With that being said, its very important that these social media sites are controlled and maintained properly with a high level of respect and professionalism. For example, in sports today, professional athletes use social media to release their frustrations about opponents, refs and games which typically leads to fines and suspensions. Its important that our program doesn’t use social media for this but uses it as a way to promote and market the team. Coaches and players cant post personal opinions about different situations. These social media sites need to be controlled by one person (coach) who can monitor posts and pictures in order to promote the right message. Another example of this is a situation that happened with a soccer program in North Carolina. There was a major party where hazing was involved and was posted on there school Facebook page. Hazing is illegal in the NCAA which is the governing body of college athletics. The entire team was suspended and the season was cancelled.

Due to these risks that are stated above, it could create concerns and lead to programs not using social media. I feel that this decision would actually hold back programs because it would be on else way to marketing themselves to recruits. Social media also allows athletic programs to connect with followers all across the world and keeps them involved with news, scores, schedules and other important sport information. If social media is not used, the program risks not connecting with important fans that could benefit the program.

There are many different risks that are associated with both using social media and not using social media in college sports. Athletic departments need to weigh the risks of both options to help decide which is right for their program. The way society is changing today, I don’t see how athletic departments can ignore social media and still be successful. My program has accounts with both Twitter and Facebook which are both used for marketing games, events and news as well as recruiting players. Once a player is identified as a potential recruit for our program, we add them to our social media so they can stay involved with what is going on. Although it seems like simple marketing, every time that high school athlete gets on their social media, they will think of my program.

Mobile social media application

 

A mobile social media application in my industry would be our University of North Carolina at Pembroke athletic application. This application was created last year and is used to deliver scores of all athletic events whether they are home or away, specific statistics of players and teams at the school, schedules, standings and many other types of related information.

This application helps promote games and athletic events to students, parents, other athletes and recruited athletes throughout the world. This creation helps us relate with students and promote events that are happening around campus. With campus being so big and distractions are everywhere, this free application is helpful to keep students involved with the different teams.

The University of North Carolina at Pembroke application also allows fans to follow the games on your phone during each important play. The application will update consumers phones to let them know that a important play has happened or a final score is in. This up to minute action allows UNCP  fans to keep up with everything that is going on and makes consumers feel as if they are apart of the program.

This application is also used to help market our athletic programs to alumni and boosters throughout the country and the world. After students graduate, they tend to leave the area and become disconnected from the University and the athletic department. Creating this application allows these important people to stay connected even if they cant make the games in person. Keeping in touch with alumni and boosters can be a very difficult process but a very important one because this is a major part in how Universities fund their departments. Allowing them to use this free social media application will only help keep them connected and if they are happy with the product, may donate more money for products and services like this application.

Many different Universities have these applications and they have become a very important part of the marketing of their athletics and athletics department. Major athletic departments that are many times larger then the University of North Carolina at Pembroke’s rely on marketing like this to help produce income, interest, excitement and many other emotions that attract consumers and fans. More applications like this one will help in the future which focus on specific sports instead of the entire athletic department. Programs like Alabama and Notre Dame football already have these individual applications where fans can follow their team throughout the year which includes up the the minute news.

Social Media In the Workplace

 

My profession as a college soccer coach has changed a lot as social media has exploded throughout the world. In my profession, we use both Facebook and Twitter to market our program. On both of these sites we post pictures of our team, schedules, player and coach awards achieved, statistics and any type of promotion that the team is doing. Our program uses both of these sites to connect with students throughout the campus. Besides that, we also use Facebook and Twitter to connect with recruits and future players joining the program.

            Our program is very involved with the student population and creating different events that attract them. These events are pizza nights, t-shirt nights, youth nights as well as Greek life nights. To help promote all of these events, we pass out our different Facebook and Twitter pages so the students can connect with us. We also post different deals online for only the students that are friends with the men’s soccer team. Throughout the season we will post different trivia questions about the program. The first three students to get the answer right win a price. The prices change but always come with an updated schedule. We understand that students like free things so if we constantly draw them to our social media pages, we can easily promote other exciting things that our program has to offer.

            One of the major issues with the social media connects at our University is that each program has their own networks. This makes it difficult for fans to follow many different sport teams at the same time. For example, some of our teams use Twitter where others may use myspace or Flickr. With so many different social media sites, it forces students to join social media sites that they may not be interested in which will make students find other interests. I personally feel that a study at our University should be conducted which would help all of our programs understand what type of sport followers use what social media sites. This would give each program a solid direction of who and what social media site to use and market toward.

            Overall, I feel our University does a very good job integrating social media into our marketing schemes. If more research and studies were done on the students and social media, our sports programs may be able to better understand their specific markets. As social media continues to grow and expand, our University must change and adjust to make sure we keep our fans and consumers connected with our sports teams.

Social Media in the workplace

             My profession as a college soccer coach has changed a lot as social media has exploded throughout the world. In my profession, we use both Facebook and Twitter to market our program. On both of these sites we post pictures of our team, schedules, player and coach awards achieved, statistics and any type of promotion that the team is doing. Our program uses both of these sites to connect with students throughout the campus. Besides that, we also use Facebook and Twitter to connect with recruits and future players joining the program.

            Our program is very involved with the student population and creating different events that attract them. These events are pizza nights, t-shirt nights, youth nights as well as Greek life nights. To help promote all of these events, we pass out our different Facebook and Twitter pages so the students can connect with us. We also post different deals online for only the students that are friends with the men’s soccer team. Throughout the season we will post different trivia questions about the program. The first three students to get the answer right win a price. The prices change but always come with an updated schedule. We understand that students like free things so if we constantly draw them to our social media pages, we can easily promote other exciting things that our program has to offer.

            One of the major issues with the social media connects at our University is that each program has their own networks. This makes it difficult for fans to follow many different sport teams at the same time. For example, some of our teams use Twitter where others may use myspace or Flickr. With so many different social media sites, it forces students to join social media sites that they may not be interested in which will make students find other interests. I personally feel that a study at our University should be conducted which would help all of our programs understand what type of sport followers use what social media sites. This would give each program a solid direction of who and what social media site to use and market toward.

            Overall, I feel our University does a very good job integrating social media into our marketing schemes. If more research and studies were done on the students and social media, our sports programs may be able to better understand their specific markets. As social media continues to grow and expand, our University must change and adjust to make sure we keep our fans and consumers connected with our sports teams.

Social Media Tools

 

To all of my readers,

            This is actually the first time I have ever blogged before so I hope that you find this interesting. Social Media is a monster in the technology world and has taken over with young people all over the world. Society is constantly changing and with those changes, consumers must change and adapt as well. People have new ways to communicate, share thoughts, feelings, important information or just simply post items they enjoy through these different Social Media Sites.

Social Media Sites:

-Facebook

-Twitter

-Instagram

-Pintrest

            The sites above are some popular social media sites that may consumers use on a regular basis. Social Media provides consumers will many different tools to help them navigate through their sites as well as making it user friendly. One tool that I find very interesting is the ability to post photos from a consumer’s phone or computer. This opportunity allows people to share their thoughts and feelings with others by pictures. Social Media sites like the ones listed above allow us to use more than just words to describe our feelings or thoughts. They allow consumers to use photos throughout the internet to help describe what we are feeling, what we support or who we are as people. This has changed how people view social media and how people communicate throughout the world.

            The second tool that I find really interesting actually comes directly from Facebook but other sites have it as well. I find it great that these social media sites have the options to chat with our people throughout the world. The world of instant messaging seems to be long gone but that doesn’t mean the people are gone as well. I think there is still a large market out in society that enjoys instant messaging or other forms of it. For me personally, I find it must easier on Facebook to chat with people to post information or send messages. I am a private person so posting for the public eye really isn’t what I like Facebook for. The personal chatting allows me to talk to others in my profession while working at my desk on other things. This allows me to find out different type of information while still accomplishing my daily tasks.

            I think there are hundreds of different social media tools out in the world now. Even though mine are very simple, I think they play very important roles in the social media world. As social media continues to change and grow, I think there will be even more tools for us to use.